Macramè is a service whose aim is to give visibility to young fashion designers while raising awareness on the topic of ethical responsibility of the fashion industry. The service is based on an online platform where all of the designers have their digital shop and a physical space where every designer can build his showroom for a limited amount of time. Both online and in the showroom the products have an ID tag that throgh a QR Code reveals every information on the nature of the product (materials origin, country of production, ecological footprint) in order to inform distributors and customers and enbable transparency in the fashion industry.
Personal project: Master Thesis.
Art Direction, Corporate Identity, Service, Web