For the launch of the first mint&berry shoes collection the PR team sent a greeting card to press together with a pair of shoes from the collection. The card’s aim was to reveal the shoes launch through a small game: the receiver had to connect the dots on the illustration in order to reveal the complete image. On the website and on social media the launch was presented with a gif, also revealing the shape of a shoe.

Client: zLabels.


Art Direction, Corporate Identity, Print, Web